With this renewed contract, Samsung plans to work even more closely with the figure skating queen to advertise its air conditioners becoming smarter in the year of 2012.
Since 2009, Kim Yuna has beautifully and successfully advertised Samsung air conditioners with various themes like ‘Singsing’ in 2009, ‘ Zero’ in 2010, and ‘Smart’ in 2011. Especially in 2011, Samsung brought Smart Campaign into its air conditioner advertising to help customers understand the new paradigm of its smart air conditioners with her witty and cheerful smartness.
Samsung prepared its first work with Kim Yuna after the contract renewal as a guerrilla quiz event, a quest for meanings of the signs on her picture releasing in celebration of the two working together again.
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