Motorola Mobility invests in social networking startup ShakerMotorola Mobility announced on Wednesday that its Motorola Mobility Ventures arm has invested in a social networking startup called Shaker. The firm, based in Israel, says its social network is “similar to interacting in the physical world,” and that it “creates a natural setting using your Facebook profile and allows people to meet around mutual friends and shared interests.” Motorola’s MOTOBLUR user interface found on several of its Android smartphones allows users to access multiple social network profiles, but early versions weren’t greeted warmly by users. Motorola may use Shaker to spice things up a bit in future versions of the UI. “Shaker’s innovative platform gives consumers the ability to not only interact with each other, but with brands in groundbreaking ways that could never before have been accomplished on a social network,” Mony Hassid, managing director of Motorola Mobility Ventures, said. It is unclear how much Motorola Mobility Ventures invested in Shaker.

Motorola Mobility announced on Wednesday that its Motorola Mobility Ventures arm has invested in a social networking startup called Shaker. The firm, based in Israel, says its social network is “similar to interacting in the physical world,” and that it “creates a natural setting using your Facebook profile and allows people to meet around mutual friends and shared interests.” Motorola’s MOTOBLUR user interface found on several of its Android smartphones allows users to access multiple social network profiles, but early versions weren’t greeted warmly by users. Motorola may use Shaker to spice things up a bit in future versions of the UI. “Shaker’s innovative platform gives consumers the ability to not only interact with each other, but with brands in groundbreaking ways that could never before have been accomplished on a social network,” Mony Hassid, managing director of Motorola Mobility Ventures, said. It is unclear how much Motorola Mobility Ventures invested in Shaker.